THE- HOUSE OF ABHINANDAN LODHA_

A LAND OF VIRTUE. A LAND OF VALUE.

ALAND

ABOVE ALL

Vrindavanam parityajya padam kinchit kvachin narah |

Yati naapnoti tat-sthanam sahasrair api janmabhih

Meaning:

One who gives up Vrindavan, even for a moment, cannot attain such a place again - even after thousands of births.

~Hari-bhakti-vilasa (16.285)

VrindavanV The Global Spiritual Pulse

Across continents, across centuries, the world has searched for stillness amidst speed, meaninc amidst noise and connection beyond the material.

From ancient chants in temples to yoga studios in Manhattan, from festivals in Europe to quiet corners of Southeast Asia - there’s a common spiritual rhythm that binds millions.

It speaks of love without condition, of play beyond ego, of presence over possession.

This rhythm of devotion began long before today’s world caught on.

It started in a city where the spirit still breathes. It started in Vrindavan.

Its name echoes across continents, its essence felt by seekers everywhere. And no matter where the journey begins...All roads of the soul lead to Vrindavan.

A Land Touched by the Divine

A Land Revered across the World

A Land Growing with Purpose

The

of every

Leela Vrindavan

Strategically located in the heart of Uttar Pradesh, Vrindavan anchors the sacred geography of the Braj region - a land steeped in centuries of devotion and legend.

It is here that divine play once touched the earth, where love, mischief, and miracles unfolded beneath moonlit skies. Every grove and ghat holds whispers of a time gone by, echoing with joy and transcendence. The spirit of that era still lingers - in rituals, in songs, in the everyday rhythm of life. The past here isn’t a story told, it’s a presence felt.

Vrindavan - a living, breathing landscape where the divine is not remembered, but felt.

'A'

street, ghat, and temple in this sacred region carries echoes of a divine past, woven together through ritual, art, music, and movement.

Prem Mandir

A modern marvel blending architecture, light, and storytelling into a breathtaking tribute to devotion.

Its sacred temples are timeless - each one a living expression of devotion, architecture, and ritual that has endured for centuries.

Yamuna Aarti

Sacred paths and waters that invite immersion, reflection, and surrender.

ISKCOM Vrindavan

A global spiritual hub where devotion, community, and consciousness come together in harmony.

The cultural life of Braj is equally vibrant. Festivals stretch across weeks, and age-old traditions come alive through colour, music, and dance - turning every season into a celebration of the divine.

40 Day Holi in Vrindavan

Where the spirit of Holi stretches across weeks - from petal showers to playful rituals, colour becomes a language of devotion.

Janmashtami

A night of unmatched devotion, where lakhs gather in temples, streets bloom with lights and chants, and the whole city comes alive with joy, music, and

devotion.

Charkula Dance

A awe inspiring spectacle, where women dance with 108 flaming lamps balanced on their heads as a tribute to Radha’s divine presence.

Mayur Nntya

A lyrical expression of divine love, as dancers become peacocks to echo the monsoon’s longing and Krishna’s gentle grace.

Govardhan Parikrama

With each barefoot step around the sacred hill, this 21-km parikrama is a spiritual act found only in Vrindavan’s sacred soil.

Not Jusit India's Sacred Land -The World's Spiritual Home.

108 Names. Infinite Forms. One Eternal Belief.

He is Kanha in the North, Jagannath in the East, Guruvayoor in the South, Dwarkadhish in the West. Worshipped in temples, sung in bhajans, celebrated in every corner of the country.

Though His forms are many, the faith is one - unwavering and universal.

But amidst all these divine expressions, Vrindavan is where it all began.

Where He played, loved, and revealed the essence of devotion.

More than a place - Vrindavan is the heartbeat of His story.

And to this day, the world returns to where divinity first danced.

Borders Blur where Krishna is Embraced

For centuries, Vrindavan has drawn seekers from across the world from New York to Nairobi, Tokyo to Sao Paulo, in search of peace and transcendence.

With 800+ ISKCON centres in 60+ countries, a global wave of Bhakti and consciousness continues to lead hearts here.

Now, a growing number of devotees, sadhaks, and spiritual seekers are choosing to make Vrindavan their home - drawn not just by its sanctity, but by the simplicity of life it offers.

Today, it connects people beyond borders and beliefs through shared devotion.

A Way of

Life the World's Greatest Follow.

^<<Vrindavan is a holy place. There's something very special about it. You can feel the spiritual energy there - it’s not a myth.”

**l would walk 7 miles every Sunday night to get one good meal a week at the Hare Krishna Temple.”

-Steve Jobs (Co-founder, chairman, and former CEO of Apple Inc.)

-George Harrison (Lead Artist and Singer, The Beatles)

^Krishna only acts as a facilitator and empowers Arjun to understand that he is way more powerful than the people he's going to face in the battle.”

^I'm very intrigued by & very interested in his way of life.”

-Julia Roberts (Actor)

-Gaur Gopal Das (Indian Monk)

' They don’t know that God (Krishna) is riding Arjuna’s chariot.”

-Will Smith (Actor)

Any action you must do, surrender all actions to me - this is what Krishna tells Arjun.”

-Vin Diese (Actor)

From

Sacred Land ^to Global lourist Destination

The Rise of a Spiritual Powerhouse

Once a sacred stop for seekers, Vrindavan is now emerging as a global spiritual destination. With tourist footfall projected to touch 6.2 crore by 2030, the city is witnessing a 3X surge in just 6 years.

From domestic pilgrims to international devotees, Vrindavan’s spiritual and cultural allure is pulling the world in - not just for faith, but for the future.

Vrindavan’s Global Pi#

Projected to welcome 6 Crore pilgrims by 2030. 3X growth in 6 years.

Fueling

Uttar PrdcleslYs $ I Trillion Economic

Vislion

As Uttar Pradesh charts its path toward a $1 trillion economy, spiritual tourism has emerged as a major catalyst - & Vrindavan stands at the forefront of this transformation.

\ision UP: India’s //I Spiritual Tourism Stale in the Making

Tourist footfall in Uttar Pradesh is projected to hit 1.3 billion by 2025, doubling from 65 Crore in 2024. Foreign tourist arrivals have also surged from 1.6 million (2023) to 2.27 million (2024) - a clear sign of rising global interest.

Vrindavan is no longer at the edge of India’s growth story, it is fast emerging as the Global Spiritual and Economic Superpower, where devotion meets development. With rising footfalls and improving infrastructure, the city stands at the cross roads of faith and growth.

UP $1 Trillion dollar economy & 65 Crore tourists Source: Economic Times, Business Standard

Herftage

Hospitality

Twin engines of Vrindavan’s Tourism-Led Growth

As Vrindavan reclaims its place on the global spiritual map, large-scale initiatives rooted in culture and comfort are accelerating its economic rise. With a masterplanned Heritage City and a thriving hospitality ecosystem, the region is ready to host the world - not just in faith, but in experience.

HOSPITALITY BOOM: PROM PILGRIMAGE TO PREMIUM STAY

With global and Indian hotel brands like Hyatt Centric, Marriott, IHCL, Wyndham, Lemon Tree, and Cygnett entering the market, Vrindavan is witnessing a surge in quality accommodation and wellness offerings.

The rise of spiritual retreats, yoga centers, and curated cultural experiences is turning Vrindavan into a long-stay destination, boosting local employment and tourism revenue.

I HO Harriott

I    I J    INTERNATIONAL

Source: Hindustan Times, Times of India, ET Hospitality

The

Trivislion

Gateway

2.5 hr from Delhi 1 hr from Agra

4    hr from Jaipur,

5    hr from Lucknow Making it a central hub

for tourism and commerce.

Golden Triangle Integration

Tapping into India’s Tourism Core

•    Located at the convergence of the Delhi-Agra-Jaipur Golden Triangle,

India’s busiest tourist circuit.

•    Creates new circuits for luxury, culture, and spiritual tourism, with Vrindavan as a high-potential spiritual stopover.

New Highway Infrastructure

Fast, Direct, Seamless

• Direct connections via NH44, NH530B, and Yamuna Expressway

link Vrindavan to all major hotspots across North, West, and East India.

■ ?1645 Crore 6-lane bypass road

further reduces internal travel time by 1 hr.

Jewar International Airport

A game-changer for access

• Brings Vrindavan within easy reach for domestic and international tourists.

■ Cuts travel time to Vrindavan from

3.5 hr (via Delhi NCR) to just 1.5 hr (via Jewar)

Source: magicbricks, Times of India, Google Maps

Unlocking' the Global Epicenter of Tourism

Next-Gen Connectivity. Global Access. Spiritual Circuits.

Vrindavan has always been a spiritual magnet - now it's becoming easier than ever to reach. With world-class roadways and the upcoming Jewar International Airport, accessibility is being redefined.

This surge in infrastructure is unlocking new potential for tourism, trade, and long-term economic growth.

This is The Krishna Multiplier,

where faith drives the footfall, and progress drives propserity.

Braj 2041= ?32,000 Crore Vision

to Build a Global Spiritual & Economic Superpower

With over 9 Crore+ annual visitors in 2024 and a rising global interest in spiritual travel, Vrindavan is undergoing a transformative shift. The ^32,000 Crore Braj 2041 Masterplan reimagines the region as a modern spiritual capital - anchored in faith, powered by infrastructure.

STRENGTHEN CONNECTIVITY & MOBILITY

^5,000 Crore allocated for the 275 km 84 Kos Parikrama Marg, ensuring seamless spiritual and regional movement across Braj.

Tl,645 Crore Vrindavan Bypass + ^395 Crore Yamuna Waterway project to decongest town and connect Vrindavan, Mathura, and Gokul via eco-rmobility.

LIVELY HERITAGE EXPERIENCE

Digital Krishna Leela Museum, cultural pavilions and bazaars to bring immersive storytelling and promote local arts.

Padav Sthals (pilgrim dorms) and glamping sites to

support overnight stays and experiential spiritual tourism.

SACRED PRESERVATION PROJECTS

^600 Crore for Banke Bihari Temple Corridor including Ghat Redevelopment and crowd flow design.

Restoration of 800+ sites with heritage bylaws and UNESCO nomination to protect and position Vrindavan globally.

CULTURAL CONSCIOUSNESS BUILDING Interpretation centres, signage, and digital guides to

enhance visitor understanding and self-guided experiences.

Outreach events and public documentation drives to revive local narratives and traditions.

ECO-SPIRITUAL TOURISM ECONOMY

^21,258 Crore committed and ^19,000 Crore investor proposals for stays, transport, and tourism infrastructure.

Homestays, eco-trails, heritage hotels and 3-year skill cycles to drive local income through mindful tourism.

PILGRIM-FIRST INFRASTRUCTURE

^75 Crore Parikrama Path upgrade to enhance pilgrim experience and comfort.

MLCPs, solar e-rickshaw stations, and convention facilities for smooth last-mile access and group hosting.

Vrindavans

Rise is

Relentless

Not a One-Time Wonder. A Timeless Growth Story.

Vrindavan has witnessed multiple waves of appreciation over the years - each driven by the promise of transformation, booming connectivity & appreciation. But what lies ahead is unlike anything before. With infrastructure upgrades, global interest, and a projected surge in visitors, this sacred city is poised for its most transformative chapter

However, Vrindavan hasn’t peaked yet - It’s Just Getting Started!

VRINDAVAN GROWTH CURVE

332,000 Crore Braj Vision

WAVES OF APPRECIATION

This is The Moment - and

Vrindavan

is where it begins

Some places are timeless - but even they have turning points.

Vrindavan, a living legacy of devotion and meaning, is now at the brink of its greatest transformation. Where heritage meets progress, a new spiritual, cultural and economic resurgence is taking shape.

Like the Sudarshan Chakra, its growth is constant, circular, and unstoppable.

THE VRINDAVAN C.H.A.K.R.A.

The Biggest Land Appreciation Wave

^32,000 Crore Braj Development Plan

Huge Infra Boost

Dewar International Airport

(1.5 hr away), 6 lane expressways, River transport, 2.5 hr from Delhi.

A Punya Bhoomi

cherished by saints and seekers for centuries

India's Premier Branded Land Developer

With landmark transactions across Amritsar, MMR, Ayodhya, Nagpur, Shim la, Varanasi & Vrindavan -

The House of Abhinandan Lodha® leads as the Largest Branded Land Developer*

FROM VISION TO VALUB

THE IMPRESSIVE APPRECIATION OF OUR DEVELOPMENTS.

COIWOISSEURS. PATRONS. AMBASSADORS.

A STAR STUDDED ENSEMB1E.